Pay Per Click Advertising

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. The concept of pay per click guides the dedicated businesspersons as to how to expand the business in the most sophisticated way. One can become a genuinely smart businessman by following the PPC tips and tricks.

Advertisers enjoy PPC advertising because it is simple, they have greater control over their ad campaign, and they receive better feedback on its performance. Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Google's program called AdWords delivers targeted pay per click ads via its own search engine Web sites and a host of partner sites. Google leads the way with its increasing share of paid search, primarily from its pay per click service, AdWords. Traditional media is losing its market share as ad dollars move to online marketing, and specifically the paid search arena.

The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics. Many companies set up their PPC advertising campaigns without much planning. Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon. To maximize your PPC advertising performance, you must bid on the right selected keyword phrases, write persuasive, moving ad copy, and have a well written page to have them click through to. If you know how to attract the prospect and deliver them seamlessly to a solution they need, you'll be rewarded with a good sales rate.

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Get FREE Adwords Voucher worth Rs.2500/- by starting your campaign @ Rs.1000/- (Total Value Rs.3500/-)

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SEO: Search engine optimization is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.